How to prepare a Communication Plan?
1. Determine goals
2. Identify target audiences
Each goal should address at least one relevant target audience. Knowing well your audience(s) in advance will help you to select appropriate messages and better way(s) to deliver them.
3. Determine resources
4. Identify key messages
Key messages are the concepts that you want your audience to remember from your communication campaign. These messages should be carefully selected and woven through all of your communication materials and activities.
5. Determine channels of communication
You will choose one or more different ways of communication in priority/importance order.
6. Budget
You have to evaluate the needed amounts to realise your communication plan and prepare a budget. An extra 10% of the final estimate should be included in order to anticipate unforseen/unplanned changes and obstacles in the develoment of the plan.
7. Evaluation (impact assessment)
Each communication activity should be evaluated to measure how much it contributed to the pre-defined goals. Information can be gathered by tracking visits to your Intranet or Internet site, and receiving mails with compliments or complaints or direct feedback when in direct contact with your audience(s).
Source : http://ec.europa.eu/ipg/go_live/promotion/communication_plan/index_en.htm
- To increase product sales/success: it could be a new "product" or an existing improved "product" that you want to promote.
- To become better known.
- To announce/promote a precise event, policy or political initiative.
2. Identify target audiences
Each goal should address at least one relevant target audience. Knowing well your audience(s) in advance will help you to select appropriate messages and better way(s) to deliver them.
3. Determine resources
- human resources/time
- material/financial resources
- technological expertise and technological means available.
4. Identify key messages
Key messages are the concepts that you want your audience to remember from your communication campaign. These messages should be carefully selected and woven through all of your communication materials and activities.
5. Determine channels of communication
You will choose one or more different ways of communication in priority/importance order.
6. Budget
You have to evaluate the needed amounts to realise your communication plan and prepare a budget. An extra 10% of the final estimate should be included in order to anticipate unforseen/unplanned changes and obstacles in the develoment of the plan.
7. Evaluation (impact assessment)
Each communication activity should be evaluated to measure how much it contributed to the pre-defined goals. Information can be gathered by tracking visits to your Intranet or Internet site, and receiving mails with compliments or complaints or direct feedback when in direct contact with your audience(s).
Source : http://ec.europa.eu/ipg/go_live/promotion/communication_plan/index_en.htm