1. Color Marketing
- It's a marketing which is using the power of color. Make the most important criteria in selecting product to be engaged by color, and make customers to buy.
- Light sense always controls fastest among five senses.
- Good 'Color Marketing' is done by strict market research and make information about color even before developing the product.
2. The Considerable thing between Color and Brand
- Visual Unity
- Build different image from other brands.
The Origin of Color Marketing.
The Parker Duofold is a range of fountain pens produced by the Parker Pen Company.
The first model was produced in 1921 and was a large pen, 5.5 inches long when capped, and made of a showy bright red hard rubber and expensively priced at $7.00, equivalent to about $99[1] in 2014.
The original full-sized Duofold was soon joined by the smaller Duofold Junior, Duofold Special, and Lady Duofold. While the Junior and special could also be fitted with Parker’s Washer Clip, the Lady Duofold was available with a Chatelaine, or Ring Top for hanging around one's neck. The Ring Top would also appear on Parker's Vest Pocket models, for being attached to a watch fob. Matching pencils would come with either clip or ring, depending on the pen selected. The pen was available only in black and red hard rubber until 1926, when Parker introduced the “unbreakable Permanite” Duofold (Permanite was Parker’s trade name for a plastic manufactured by DuPont). The first new hue was the now traditional red, followed by Jade green (made to compete with Sheaffer's revolutionary Jade Radite Lifetime pens) which was not originally referred to as a Duofold, but rather the Black Tipped Jade (changed shortly thereafter). This was followed by Lapis Lazuli blue and Mandarin Yellow. In 1928, Moderne black and pearl (black lined pearl) was introduced as a Deluxe model and Parker signified this by the addition of a third cap ring to the cap band instead of the usual two found at the time. In 1930 the Duofold line was streamlined with tapered ends replacing the familiar “flat-top” style. Additional varieties were introduced: burgundy (red and black pearl); Moderne green and pearl (green lined pearl); and finally, green and black pearl (black lined green pearl).
[Source - Wikipedia : http://en.wikipedia.org/wiki/Parker_Duofold]
- It's a marketing which is using the power of color. Make the most important criteria in selecting product to be engaged by color, and make customers to buy.
- Light sense always controls fastest among five senses.
- Good 'Color Marketing' is done by strict market research and make information about color even before developing the product.
2. The Considerable thing between Color and Brand
- Visual Unity
- Build different image from other brands.
The Origin of Color Marketing.
The Parker Duofold is a range of fountain pens produced by the Parker Pen Company.
The first model was produced in 1921 and was a large pen, 5.5 inches long when capped, and made of a showy bright red hard rubber and expensively priced at $7.00, equivalent to about $99[1] in 2014.
The original full-sized Duofold was soon joined by the smaller Duofold Junior, Duofold Special, and Lady Duofold. While the Junior and special could also be fitted with Parker’s Washer Clip, the Lady Duofold was available with a Chatelaine, or Ring Top for hanging around one's neck. The Ring Top would also appear on Parker's Vest Pocket models, for being attached to a watch fob. Matching pencils would come with either clip or ring, depending on the pen selected. The pen was available only in black and red hard rubber until 1926, when Parker introduced the “unbreakable Permanite” Duofold (Permanite was Parker’s trade name for a plastic manufactured by DuPont). The first new hue was the now traditional red, followed by Jade green (made to compete with Sheaffer's revolutionary Jade Radite Lifetime pens) which was not originally referred to as a Duofold, but rather the Black Tipped Jade (changed shortly thereafter). This was followed by Lapis Lazuli blue and Mandarin Yellow. In 1928, Moderne black and pearl (black lined pearl) was introduced as a Deluxe model and Parker signified this by the addition of a third cap ring to the cap band instead of the usual two found at the time. In 1930 the Duofold line was streamlined with tapered ends replacing the familiar “flat-top” style. Additional varieties were introduced: burgundy (red and black pearl); Moderne green and pearl (green lined pearl); and finally, green and black pearl (black lined green pearl).
[Source - Wikipedia : http://en.wikipedia.org/wiki/Parker_Duofold]